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How much do the numbers matter? And how many do we need?

As online entrepreneurs the numbers matter. However, the 1000 True Fans Theory might help us rethink how we define success and number of followers.

It’s no doubt that number of followers and likes is important social proof for our busines...

We hear the words “niche” and “niche-ing down” a lot in the world of online business. It’s an important principle from business that becomes even more important once we consider the millions of people using the internet. Understanding what your niche is and how to solve the problems that exist withi...